# identity.md

## Organization Overview
- **Company Name:** Beco
- **Mission:** To provide considerate everyday essentials for the messier side of pet life, making pet mess feel manageable through products like poop bags, gentle wipes, and scratch-resistant litter liners.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Trusted by over 30,000 happy pet owners.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to providing practical and considerate everyday essentials that simplify pet clean-up for owners.
- **About Us:** [https://becopets.com/pages/about-us](https://becopets.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Operates a direct-to-consumer model for pet clean-up essentials, offering free delivery on orders over £20.
- **Location(s) and Geographic Presence:** Primarily serves customers in the UK, with specific physical locations and broader geographic presence details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.